Do verbal and visual work differently as context?
March 18th, 2010The posts from Matt and from Joey Baker remind me of a conversation on the 2008 campaign trail about which I’ve given much thought. During a long downtime, the AP phtographer assigned to the Obama “Whistle-Stop Tour” through Southern PA showed me all the photos he had taken. His editor had told him to get a shot of Obama standing on the bunting-draped caboose–classic Americana, of course. But the train tour was mobbed; good shots were difficult. The AP photographer managed only one caboose picture; however, it captured Obama (partly because of the angle of the shot)in one of those fleeting monments when a person does not look like him/herself. Obama looked sinister. Both the AP guy and I had seen Obama so many times that we knew he never wore that expression. It was one of those moments we have all had when we are captured askew–tongue lolling, wall-eyed, whatever. So the AP photographer did not turn it in and used an interior shot instead. His editor was more than annoyed that he had missed the caboose shot. We talked for a long time about whether he had done the right thing; I agreed that he had. But it was a difficult call.
Here’s the thing. We never give someone a pass on remarks. Any utterance, as opposed to any visual, is significant in some way, even if it is only a slip of the tongue or a mispronounced word. Both are revelatory.
I proffer this story as a way to begin a discussion of the different epistemological contexts visual and verbal provide. (I have another example for video–which raises in my opinion a different problem as “context”–but enough for now.)









No, it’s not a visual vs. verbal thing, because if you got a picture of someone carrying out a revealing act (kicking the proverbial puppy, sneering at the proverbial proffered baby) there’s no way you wouldn’t use it. The difference is that when you take a picture of someone just standing around or talking, and all you are trying to judge is how attractive they are in the photo, or whether this is a typical countenance for them, it is trivially easy to get a photo that looks bad. Take photos of anybody talking and you can quickly catch them with their mouth open and an asymmetrical expression that looks ugly – because cameras freeze moments without context that are shorter than watching humans would be able to process in real time. Publishing such a photo therefore says more about the photographers agenda (i.e., “I want to make person X look ugly”) than it does about the truth of the matter being photographed.
Even verbal quotes we aren’t supposed to take TOO badly out of context. If a candidate in a tight race went home at the end of a very long night saying to the local reporter “ok, that’s it, I’m gone,” it would be very irresponsible of the reporter to publish a headline that said “candidate in tight race:”I’m gone!”"
So in short, it’s not verbal vs. visual, it’s minimal context necessary to establish meaning.